The Perfect Media’s larger LED screen at Queensway Shopping Centre was completed on October 2019
To accommodate higher demand for outdoor advertising and flexibility of ads, we did not miss out on the opportunity of upgrading our digital LED screen at Queensway Shopping Centre. For higher impact and higher visibility of our partners’ advertisements, our LED screen was upgraded from the size of 27 square meters to 60 square meters. Our screen is now 220% bigger than it used to be! Now, our partner clients can place videos and other creative digital media to increase their sales, brand recognition, and brand recall!
2. Multi-regional and mixed media outdoor advertising with Bosch
The completed Bosch wall mural created by SprayPrinters Estonia in Malaysia
Our projects with Bosch in the past year had our team going across different regions: Indonesia, Malaysia, Thailand, and the Philippines. To make Bosch’s campaign highly effective, a number of different mediums were used to reach out to consumers. Besides the traditional static billboards, Bosch made use of wall-painting technology, digital LED screens, and car-wrap media. These numerous outdoor advertisements were placed at major expressways and highways, popular and crowded malls, MRT stations, airports, and city centres for guaranteed maximum exposure, reach, and visibility.
Our wall-painting projects were fulfilling experiences for our teams in Malaysia and the Philippines. Our teams helped Bosch in looking for relevant mural sites, negotiating with building owners, sourcing out for the most suitable spray paint cans, and assisting the SprayPrinters and Bosch teams in logistics and operations. Moreover, we created close relationships with SprayPrinters and Bosch by braving unpredictable weather on the rooftops of buildings in Malaysia and the Philippines.
Through these projects, we upgraded our skills and experiences across multi-market regions: complying with maintenance rules in case of potential typhoon damages, overcoming strict outdoor advertising regulations, sourcing out for the best locations, suppliers, and materials, coordinating with international teams, and overcoming language barriers and local ad language regulations.